Executive Creative Director

Oversee creative department that includes senior art directors, content creators, and an off-site digital marketing staff for this boutique creative marketing agency.

Grew business by 50% in two years by developing successful pitch campaigns to secure two new clients and retain three existing clients.

Guide creative concept and execution for experiential, print, retail, OOH, digital and social media programs across multiple channels.

Helped win SIRF, the trailblazing fantasy esports platform that ushers in a new era of competitive gaming engagement.

Drove double digit growth while launching Altro Foods in the United States from Italy.

Created a national awareness campaign for Men’s Health Network to encourage Black and Hispanic men to get vaccinated by enlisting the legendary Hip Hop artist Black Sheep and they’re iconic song, “The Choice Is Yours”

Launched “Your Italian Table” – an innovative e-commerce platform that bundles Italian-based CPG clients for American consumers

 CLIENTS: Auxilior Capital Partners, The Faith and Liberty Discovery Center, ItalyUntold, Mens Health Network, SIRF, Altro Foods

Executive Creative Director

Drove team of ten creatives to deliver winning brand solutions for nationally recognized clients, including Diageo, Sazerac, Godiva, Sabra, Swisher, and Epion, with accounts totaling $2.5M.

Hired to reenergize creative department and spearhead return to in-house environment after two years of remote work due to Covid. Fostered environment of collaboration and teamwork by implementing morning status meetings, calendar events, and team-building exercises.

Boosted productivity 40% while improving quality of deliverables and reducing revisions by introducing best-in-class practices and processes.

Worked closely with team members to identify individual strengths and delegate projects accordingly.

Held responsibility for pitching to new and existing clients

CLIENTS: Diageo, Sazerac, Godiva, Sabra, Swisher, and Epion

Executive Creative Director

Led Chicago office with team of 14, including associate creative directors, senior art directors, art directors, copywriters, as well as, a production staff of 11 in Toronto, to ensure creative reflected client’s vision.

Oversaw newly acquired promotional shopper and experiential marketing department; established best-in-class design principles and conceptual ideation; pitched new business to prospective and existing clients.

Grew shopper business unit from $6M to $10M in revenue in 18 months by upselling existing clients on additional creative solutions.

Managed creative staffing budget that oversaw salaries, freelance, vendors, and production .

Launched Starbucks “Signature Aisle” program, bringing café experience to CPG business across 1,500 grocery stores, featuring premium hardware and materials as well as custom POS kit bringing look and feel of Starbucks cafes to grocery stores. Concepted seasonal layouts, copy, brand partnerships, and seasonal promotions. Managed $7M budget and directed team of seven to bring program to life.

Concepted and led Starbucks “Coffee Passion” campaign in partnership with Publix; developed rich media experience to engage Millennial shoppers.

CLIENTS: Starbucks North America, Budweiser, Diageo, Lindt, and Keurig Drinkworks

Executive Creative Director

Served as senior lead spearheading new business opportunities and thought leadership for Mars Wrigley gum and confections.

Concepted, developed, and executed the most successful Halloween sales-driving event in Walmart history called “Boo It Forward” in 2015. Developed 360-degree activation program across Walmart’s digital channels; partnered with social influencers to inspire acts of “booing” nationwide. Increased Walmart Halloween chocolate sales by $22M. Captured 13.4% boost in Mars sales and 8.9% boost in Wrigley sales vs previous year. Realized 240M total impressions, 159.4K booing blog content views, 55.5K blog engagements, 52% new to brand sales, and 62% new to retailer sales. Won 2016S PMA Reggie Award.

Expanded Mars business by 25% in 2013, with additional annual 10% growth throughout tenure by upselling client on new brand and marketing solutions, which added global Skittles and integrated e-commerce business to Mars Wrigley portfolio.

Developed Skittles “Choose Your Side” promotion in partnership with Marvel’s Captain America: Civil War movie; created gamification universe in which fans could unlock exclusive content, reveal Marvel characters, and win movie tickets; created Skittles point-of-sale displays in conjunction with movie.

 CLIENT: Mars Wrigley Portfolio

Group Creative Director

Primary creative lead of the Geometry Global promotional marketing group with a focus on overseeing Heineken USA and Heineken Americas. 


Grew the Heineken account by $4M by creating a number of successful integrated campaigns that helped boost sales.

Oversaw 360º ideation and planning for industry recognized programs, elevating brand status and presence for Heineken in accounts across 35 countries.

Created a series of high profile activations for Bally’s Atlantic City that helped increase “walk in” engagement during the summer time frame by 200%. The unique engagements garnered national press and created buzz thorough the promotional timeframe.

CLIENTS: Heineken USA and Americas, Caesars Entertainment, Inc. (Bally’s Atlantic City)

Freelance Executive Creative Director,
Creative Consultant, 2013-present.

Clients Include: Catapult Marketing, Ryan Partnership, Walton Isaacson, CommonGround and Five Eighty.

Developed key activation programs for MiO, CapriSun, Skittles, Pringles, and Lifesavers.

Established creative department for Walton Isaacson focusing on the MillerCoors portfolio for on-premise experiential and brand activation.

Provided conceptual ideation for School Specialty during the global pandemic by providing ways to engage children for at home learning. Created the “Crystal Apple Award” for excellence in teaching.

University of Chicago, Booth School of Business, Chicago, IL, Quarterly Guest Lecturer, 2013-2019. Delivered lectures on creative marketing and brand identity to M.B.A. classes with up to 100 students per class.