When buying whiskey, most shoppers lean on the most familiar or expensive. But with an extensive portfolio, Diageo asked us to bring clarity to the crowded aisles with a flavour-driven education program. With the help of Diageo’s Masters Of Whiskey, Whiskey 5 organized the brand’s portfolio into 5 key flavour profiles, helping shoppers discover their own go-to whiskey in a deliciously rewarding pre-shop and in-store experience.