The Avengers team has fractured into two opposing factions—one led by Steve Rogers and the other by Tony Stark. One sweet and one sour.

Marvel fans are some of the most committed in cinema — looking at you Star Wars — and we wanted to celebrate that fandom. We created a gamification universe where fans can unlock exclusive content, reveal Marvel characters, and win movie tickets to the newest superhero film.

In addition, we created Skittles point-of-sale displays that showcased the sweet and sour next to each other in a bold, dynamic, and colorful way.