I was instrumental in building Upward Farms’ social media presence on Instagram. Before Colangelo, upward farms just posting clean images of their greens.  We went one step further by creating robust programs that enticed consumers into local Whole Foods retailers.

Targeting their key demographic, we created an engaging program around Earth Day (which educated consumers about Upward Farms’ sustainable vertical farming practices). This led to an increase in sales of over 90% over the same time period a year ago.