It takes serious design skills, a lil chutzpah and Little Jon to transform a quiet resort town into a full blown Bud Light banger.

Our team was obviously UpForWhatever we had to do to amplify the Bud Light brand among a fickle millennial audience.

So, we transformed 30 storefronts, a plethora of patterns, merchandise, and wall-to-wall graphics to create the craziest — and loudest — visual identity the west coast has ever seen.