The ask ask was to launch a new "you-can-do-it" vodka brand in Poland and the U.S.

In a category with over 100 choices, we strived to make Maximus Vodka stand out. How? Well, we spoke directly to our targeted consumer both in the U.S. and Poland.

It seems that guys are guys – no matter where in the world they’re located – and love pretty much the exact same things.

The campaigned was named, “Well Done” — because our target overcomes social, emotional, and environmental obstacles and challenges everyday. No matter how they solve these challenges, we say, “Well Done!”

Fun fact: this pitch was strategized, ideated, written, created, and presented within 72 hours. …yup, three days!