Heineken
K2 Bottle Launch
It was a privilege to help launch the brand new K2 Bottle.
The challenge was to reach a new younger audience with a flashy, elongated-neck beer bottle. This above-the-line Heineken campaign helped launch the bottle across the entire Americas region.
Heineken had a notoriously strict design guideline: two fonts, bottle and black background. As you can see I think we pushed those constraints and created a beautiful campaign.
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Bus shelter poster
Billboard NYC
STR Bottle
How do you make a mass-market product desirable in up-market environments?
Usually, it’s only the beer in the bottle that consumers seek out. But what if the bottle could become an experience in itself? STR, with its premium, minimalist aluminium design, is the world’s first UV reactive bottle. The bottle looks amazing, feels amazing and reveals the Heineken Star Trail when under UV light. Today it can be seen lighting up high-end nightclubs and bars around the world.
We created these materials in support of the launch of the STR bottle from Heineken. …and yes, the materials we created could also glow-in-the-dark as well.
Poster/Advertisement
Program description
Program description
Table tent with light on
Table tent with light off
Distributor cheat sheet
Holiday Display
I’ve included this point-of-sale display for a reason…
Originally, I drew this simple design on a piece of paper in a meeting with the brand manager who was telling me that Heineken had never had an effective holiday display at retail in United States.
A easy-to-assemble two-piece “Christmas Tree” filled with an assortment of Heineken products was constructed. We did an initial press run of 100 trees. Within two weeks we were asked to created an additional 1500 trees — later discovering that retailers wanted two. One for the floor display and the other taken apart and hung on the wall and in the window for decoration.
it was so successful that Heineken used this design for the next five years.