Dos Equis
Masquerade
Research showed there was an opportunity for a beer brand to own the Halloween timeframe. This led the Dos Equis brand team to ask us how The Most Interesting Man in the world would take on Halloween - the result was a Silver Reggie Award winning campaign, "Dos Equis Masquerade".
To encourage incremental display activity and to generate consumer excitement, We provided retailers with Masquerade-themed display and POS items, including posters, pennants, coasters and table tents. SnapTag codes printed on POS items invite shoppers, through smartphone technology, to snap the code for a chance to win Dos Equis prizes.
Assorted coasters featuring the masks you could win
POS display
Headercard
Program description
Back of coaster
Table tent (3-sided) design
League of the
Most Interesting
The Most Interesting Man has become an aspirational symbol of worldly achievement. We set out to simultaneously expand his mythology and empower consumers to create their own interesting experiences throughout the summer.
The League encouraged consumers to compete against each other in pretty much any activity they could think of, with the goal of earning a spot on the Most Interesting Man's personal team and spending time in southern Mexico competing in unique and archaic games.
The League drew well over 10,000 active competitors and countless more impressions.
Header Card
Pole Topper (die-cut, two sided)
Collectible in-pack Challenge Cards
Table tent (3-sided)
Bar coasters -- 50 different unique designs