To expand their mission to fight cancers and improve the quality of life of patient, LLS needed to grow their fundraising efforts. Their largest event, the St. Valentine’s Day Luncheon and Fashion Show, proved to be the perfect place to boost those efforts.

I helped concept/create a 360° campaign that rallied around the possibilities that love can bring to our lives – love can heal, unite, find a cure – to bring hope to those fighting against cancer, as well as their families and loved ones. This included everything from invitations and emails to stage backdrop, event signage and programs. On the day of, guests were invited to interact by filling in the blank on what love can do in their lives and share with each other.

“Love Can” was the most interactive, engaging theme the event had seen in its 36 years. The event raised $503,000, which was $100k more than the previous year.